Business Negotiation Skills։ Training Course

Address: Yerevan, Gyulbenkyan 27/1

🔼 Overview 

Effective negotiation is at the heart of every successful business relationship. This course equips participants with the essential knowledge and practical techniques to negotiate confidently, ethically, and strategically in any business context. 

Participants will explore the full negotiation process from preparation to closing while learning how to build trust, communicate persuasively, and achieve win-win outcomes. 

The program emphasizes both strategic thinking and interpersonal awareness, including the use of non-verbal communication and cross-cultural sensitivity. 

🔼 Through interactive discussions, real-world case studies, and simulation exercises, participants will develop the ability to: 
• Prepare and plan negotiation strategies effectively 
• Communicate with clarity and confidence 
• Recognize and respond to verbal and non-verbal signals 
• Manage conflict and handle challenging situations 
• Create long-term value through cooperative agreements 

🔼 Target audience 

• Entrepreneurs 
• Business professionals 
• Freelancers 
• Startup founders 
• Teachers 
• Educators 
• Managers 
• HR specialists 
• Young professionals 

🔼 Learning outcomes 
• Understand the key principles and stages of business negotiation, and recognize the difference between competitive and collaborative approaches.
• Plan and prepare for negotiations by identifying your goals, interests, priorities, and developing a clear strategy, including your BATNA and ZOPA. 
• Communicate effectively using active listening, persuasive questioning, and strategic framing to influence and guide discussions. 
• Use non-verbal communication to your advantage read body language, manage your emotions, and project confidence throughout the negotiation process. 
• Apply influence and persuasion techniques ethically to build trust, credibility, and long-term professional relationships. 
• Handle conflict and manage difficult situations calmly and professionally, turning potential confrontation into opportunities for collaboration. 
• Adapt your negotiation style to different cultural contexts and diverse teams, demonstrating cultural intelligence and flexibility.
• Apply negotiation skills as a leader or entrepreneur to navigate internal discussions, partnerships, and stakeholder relationships with confidence and strategic awareness. 

🔼 Business Negotiation Skills - Training Course include the following broad topics. 

 Definition, importance, and stages of negotiation 
 Win-win vs. win-lose approaches 
 Understanding interests, BATNA, and ZOPA 
 Researching and analyzing counterparts
  Verbal and non-verbal communication techniques 
 Active listening and questioning skills 
 Building rapport and trust 
 Conflict Management and Problem Solving
  Internal and external leadership negotiations. 

🔼 Prerequisite: There are no prerequisites for the course. 

🔼 Language: Armenian 

🔼 Final Test: time duration 30 minutes At the end of the course, Participants will be required to final test. 

🔼 Certification: A certified and recognized certificate upon successful course completion. 

🔼 Duration: 8 lessons / 16 hours 

🔼 Participation fee: 
- 190.000 AMD / individual training, 3 months of mentor coaching.
-70.000 AMD / group training, with a maximum of 4-5 participants per group.

🔼 Trainer: Hagop Makdis 
Founder & Director at BIG MIND 
Website: https://www.hagopmakdis.com/ 
Linked-in Profile: https://www.linkedin.com/in/hagopmakdis