Cross-Cultural Communication in Global Business։ Training Course

Address: Yerevan, Gyulbenkyan 27/1

🔼 Overview 
In today’s interconnected world, success in business depends not only on technical expertise but also on the ability to communicate effectively across cultures. Cross-Cultural Communication in Global Business is a practical and interactive course designed to help professionals, managers, and entrepreneurs navigate cultural differences, build trust, and collaborate successfully in international environments. 

Participants will explore how values, behaviors, and communication styles vary across cultures, and how these differences impact business relationships, leadership, negotiation, and teamwork. Through real-world case studies, role-plays, and cultural intelligence (CQ) development activities, learners will gain the skills to adapt their communication strategies and lead inclusively in diverse settings. 

🔼 This course empowers global-minded leaders to turn cultural diversity into a competitive advantage. 

By the end of the course, participants will be able to: 
• Understand how culture influences perception and behavior in business.
• Communicate clearly and respectfully with people from different cultural backgrounds. 
• Manage multicultural teams and negotiations effectively. 
• Build stronger partnerships and networks in global markets.

🔼 Target audience 
• Entrepreneurs 
• Business professionals 
• Freelancers 
• Startup founders 
• Teachers 
• Educators 
• Managers 
• HR specialists 
• Young professionals 

🔼 Learning outcomes 
You will be able to: 

• Recognize your own cultural background and understand how it influences your communication and behavior. 
• Appreciate and respect cultural differences, seeing diversity as an asset in global business. 
• Adapt your communication style to connect effectively with people from different cultural and linguistic backgrounds. 
• Apply empathy and emotional intelligence to build trust and positive relationships across cultures. 
• Listen actively and observe carefully to interpret both verbal and non-verbal cues in multicultural settings. 
• Manage misunderstandings and conflicts with openness, patience, and cultural awareness. 
• Communicate with confidence and flexibility in international meetings, presentations, and negotiations. 
• Develop a global mindset that helps you lead, collaborate, and make decisions across borders. 
• Design your own intercultural development plan to continue your growth beyond the course. 

🔼 Cross-Cultural Communication in Global Business - Training Course include the following broad topics. 

 Introduction to Cross-Cultural Communication 
 How culture shapes perception, values, and communication 
 Cultural frameworks: Hofstede, Trompenaars, and Hall’s models 
 High-context vs. low-context communication 
 Tone, language, and meaning in different contexts 
 The role of silence, body language, and gestures 
 The 4 components of CQ: Drive, Knowledge, Strategy, and Action 
 Business meals, gift-giving, and dress codes 
 Managing conflicts and building trust 
 Videos and real-world business examples 

🔼 Prerequisite: There are no prerequisites for the course. 

🔼 Language: Armenian 

🔼 Final Test: time duration 30 minutes At the end of the course, Participants will be required to final test. 

🔼 Certification: A certified and recognized certificate upon successful course completion. 

🔼 Duration: 6 lessons / 12 hours 

🔼 Participation fee: 
-190.000 AMD / individual training, mentor coaching. 
-60.000 AMD / group training, with a maximum of 4-5 participants per group.

🔼 Trainer: Hagop Makdis 
Founder & Director at BIG MIND 
Website: https://www.hagopmakdis.com/ 
Linked-in Profile: https://www.linkedin.com/in/hagopmakdis